Coca Wine: Angelo Mariani's Miraculous Elixir and the Birth of Modern Advertising Chess In A Day of Fallen

In A Day of Fallen Night

and the great fair that obsessed them both

ambitious and exceptionally enjoyable

the awful havoc it wreaks

Coca Wine: Angelo Mariani's Miraculous Elixir and the Birth of Modern Advertising Chess In A Day of FallenA lavishly illustrated history of coca wine and the revolutionary advertising methods that made it a world wide success Follows 19th century pharmacist Angelo Marianis interest in coca from medical uses to the development and healing effects of his world famous coca wine, Vin Mariani Explores the botany of coca, how it differs from cocaine, its traditional uses, and early scientific studies on coca from doctors, including Sigmund Freud Examines